Friday, March 20, 2015

Bookplates About Cars-Part 2

Think Small

by James P. Keenan
It was the late 1950s and the Madison Avenue advertising agency of Doyle Dane Bernbach (DDB) initiated the most remarkable “Think Small” ad campaign for Volkswagen. Imagine the 50s and 60s in a period of cars that were as big as cruise ships and DDB took on this huge challenge of marketing the German People’s Car.  Selling a car directly linked to the Nazis to a country that was still bitter about WWII. A vehicle, that was small, slow, & ugly.  Yet this became the Car of the 20th Century with over 21.5 million sold worldwide.  Sensible, economical means of transportation and I have owned 3 of them. 
Over the years I have acquired nearly 200 books on the VW.  I visited the museum and plant in Wolfsburg, Germany too.  Today, this vehicle remains my primary “ride” and I named my 2nd and 3rd Beetles after my mechanic, Harry Bodenstaff.  Harry was from the Island of Java and was one of the only Boston mechanics who was capable of servicing an air-cooled vehicle.

Priscilla Alpaugh Cotter created this bookplate using the scratchboard technique.  I took her art and manually cut the ruby (the overlay) for the 2nd color and printed two editions of the job. First printing in 1996 and again in 1999.  Both were printed on a Heidelberg press using 70# White Mohawk Superfine archival quality paper.  For more information about Priscilla, she is featured in our current issue of The Chronicle magazine.  The Society is always interested in helping you with your ideas and artist commissions.
The American  Society of Bookplate Collectors and Designers has been advancing the interest in bookplate art since 1922.

You can read the full expanded “Think Small” essay that presents my various Beetle bookplates in Volume 14, Number 3 of The Chronicle magazine.  IF you want a FREE copy of this bookplate to add to your collection, please write to me:

 James P Keenan, ,
Suite C1 #84404 
 5802 Bullock Loop, Laredo, TX 78041  

 or send an email to: Take this opportunity to register on our 500+ page bookplate website at:

In 2005 I received the Stirling Moss  bookplate in an exchange with fellow collector Bryan Welch. At the time Bryan sent me this information :"The following is the explanation that Sir Stirling kindly left on my answering machine one day: "Sir Stirling explains that the idea for his bookplate came from a motor racing bookseller Alan Ansorge. The design is composed of the number 7, his mother's lucky number and his own, written in the continental way (as he himself writes it).There are three wheels juggling along which gives the impression of speed-only three because he so often lost one!In the centre appears the initials"SM"

Four Automobile Bookplates from the Antioch Bookplate Company

 Submitted by 
Rebecca Eschliman     

# F-606 shown below was a universal bookplate depicting a 1909 Maxwell (in the catalogs about 1957-58), It was designed by Shirley Glaser , then an artist for the Yale Museum.
 The other three plates were custom designs.

The Royal Automobile Club 
Founded in 1897 with the aim of encouraging the development of motoring in Britain, today the Royal Automobile Club is one of London’s finest private members' clubs, combining over 100 years of luxury and tradition with exceptional facilities and outstanding service. Members enjoy unlimited access to two superb clubhouses; the Pall Mall clubhouse, in the very heart of London, contains a unique range of accommodation, dining and sporting facilities, including what is arguably the finest swimming pool in London. The Woodcote Park clubhouse is set in 350 acres of Surrey parkland, complete with two 18 hole golf courses, together with a variety of other sports facilities, dining and accommodation
The Bookplate shown above was engraved by C.J. Barton-Innes

Note from Lew:
Here are a few more automobile bookplates. .
If you have any in your collection send a jpeg scan for inclusion in this posting.

Mr. John K.S. Tweed's plate is a wood engraving by Andy English.

The car is based on the 1934 Aston Martin Lagonda M45 Tourer
Ref :The Bookplate Society Newsletter 
Vol.37 #1 (winter 2014-15) Page 2

1 comment:

Smart Khan said...

"Sir Stirling explains that the idea for his bookplate came from a motor racing bookseller Alan Ansorge. car covers